These are two very different processes for being seen on search engines however working hand in hand they can offer a complete presence on search engines and draw in new patients. Find out more about paid and organic placement along with what makes them so different and how they can work together to increase a businesses reach online.
Many patients search online before ever seeking a doctor or dentist. Be found by prospects who are in need of your services and searching locally for help through paid placement marketing. A well managed PPC campaign can yield local customers who are directly or indirectly searching for healthcare.
Marketing online through paid placement on Google Adwords can bring in customers quickly but the right paid placement management can increase your return on investment. With the proper management an Adwords campaign can produce traffic at a lower cost per click or thousand impressions. Find out more about PPC management on Google.
Although you have control over what you put on the internet, you do not have control over the rest of the internet but online reputation management can help. Find out how you can track what people are saying about you online through reputation management.
For a business to remain relevant in a mobile world they must have a mobile friendly website, converting more of their online marketing into new business. Find out 7 ways you can make your web development shine in 2013 with mobile friendly options and recommendations.