The majority of U.S. adults have a smartphone or tablet and use it to research and make buying decisions on a regular basis. In fact, a recent study found that 80 percent of local searches on a phone or tablet result in conversions.
"Content is king." With the advent of social media, even 140 characters of content can be a royal source of high-quality interaction. It's timely, captivating, shareable content. Publishing content is only the first step. The real test of content effectiveness is whether people respond.
Is your SEO strategy still producing organic marketing results? This is an important question to ask on a regular basis because Google changes their algorithms up to 600 times per year, making SEO anything but a set-it-and-forget-it marketing strategy.
A mobile search is convenient and allows people to find what they want, exactly when they want it. That’s where the power of mobile marketing and local search comes in. By positioning yourself correctly, users can locate your dental practice the moment they need to make an appointment. The key is that your website needs to be mobile friendly, if it’s not, you may not come up quickly in a local search thanks to ongoing algorithm changes from Google.