The most effective and efficient form of online marketing for a dentistry is through an organic web presence provided by local SEO. Local SEO exposes dental practices to patients searching in their local area 24 hours a day. Find out more about how local SEO works and what it means to have an organic web presence.
You can also use call tracking phone numbers on landing pages that you are optimizing. Many businesses do so when promoting a specific campaign. In the example of a local dentist, you may want to run a package promotion that offers dental implants at a discounted rate.
Google has reported that mobile searches containing the phrases “near me” or “nearby” have doubled over the past twelve months. This represents a significant increase in the number of people conducting a local search, determined to connect with a business close by.