Have you searched for your business lately?
We recommend that you do so on a regular basis and that you use multiple search terms when you do. For example, if you own a family dentist office in Houston, type in “Houston family dentist”, “family dentist Houston”, “your office name”, “your office name Houston”, etc. Run your local search in multiple ways to find every place that your business shows up on the web. Next, check your listing information to ensure that it is consistent and accurate.
You might be surprised to know that according to research by ConstantContact, 49 percent of small businesses have never updated their information online. If your phone number is out of date, your address is inaccurate, or your hours are listed incorrectly, this can hurt your reputation and create a drop in consumer confidence. In fact, in a study conducted by Placeable, 73 percent of consumers lose confidence in a business if their information is wrong or outdated. If that doesn’t send you running to the computer, consider the negative impact on SEO.
When someone conducts a mobile search for your business category, you want to show up and be in the top four results. This increases the likelihood of them visiting your website or office exponentially, especially when it comes to a local search. The challenge is that if your name, address, and phone number (NAP) are listed differently in various places, it could cause your listing to fall in the rankings. It can also lead to massive confusion, preventing consumers from reaching you.
Even if you have been in the same location for thirty years, it is easier than you think to have a mistake or at least inconsistent listings. For example, if you own a dental practice named “Amazing Dental Care: Dr. Liz Brown, DDS”, your listing on Google may be under “Amazing Dental Care” and your listing on Yelp may be under “Dr. Liz Brown, DDS”. This can create problems in a local search. Even if your name is generally correct, simply adding or removing the “DDS” can make a difference. The goal is for you to have consistent listings so that if someone performs a mobile search, your website will pull up, and the information will be easy to access and accurate.
With that in mind, perform a local search for yourself and check to see if this information (your NAP) is the same on every listing –
1) Your name (this must be exact)
2) Address (this must be exact)
3) Phone number
4) If you have more than one address, which one is should be the primary address listed?
5) Do you have more than one social media profile on the same platform? This can also become confusing and hurt your brand.
If you have any of these challenges, we recommend that you contact our office to work with a professional. We can ensure that your brand is consistent across all platforms, correct any problems, and help you rank well in a local search so that you can benefit from more online leads.