Do you have a killer cover photo for your Facebook marketing campaign? If not, you should. Cover photos are incredibly important because social media users are so visual. Many users will simply glance at a page to see if the cover photo and basic information is applicable to what they are looking for and make an instant decision about whether or not they will like the page.

Cover photos are important to more than just Facebook marketing. They are used on YouTube and Google+, making them critical to your Google marketing campaign as well. There are certain things you can do to make sure that your cover photo improves your image on social media, rather than detracting from it.

How to Make an Improving Cover Photo

Dimensions matter. Each social media site has different dimension requirements for their cover photos. It is important to know the difference and upload the correct size. There are free services online that you can use like pagemodo.com. They let you customize cover photos online and upload it to your Facebook page. You can also use Photoshop to do this from your computer. If the picture is the wrong size, it will cut off important parts of the image or text once uploaded. You should also check to see how it looks to make sure that buttons aren’t covering important aspects of the image itself.

Update your cover photo. Social media is supposed to be dynamic with fresh new content and images. Your cover photo needs to change as well. You can update it to reflect the changing seasons, a promotion you are running, community event, etc. Make sure to keep the image fresh and interesting.

Focus on your brand. Your cover photo should be in sync with your other branding. This is particularly important for Facebook marketing and Google marketing. If consumers see your information on other parts of the site, online, or other social media platforms, they need to be able to recognize your brand. This can be achieved by using the same colors that are found in your logo along with familiar images. For example, as a family dentist office it wouldn’t make sense to have a cover photo that showed pictures of an ice cream shop. The images need to make sense for your business and for your patients.

Brag about your patients. If you have recently, or plan to, run an image based contest, incorporate that into your cover photo. For example, some dentists like to ask patients to upload a photo of themselves smiling so that people can vote for their favorite smile. You can combine those images into a collage that replaces your current cover photo. This is an excellent way to engage people on social media while showing the personal approach that your practice takes. Plus your patients will be more likely to share your page if their smile is gracing the cover.

There are many ways that you can use images to promote your social media presence and engage your fans. Remember to keep your images relevant to your brand and your patients.