In order to properly market your dental practice, you will need to make sure you are coming out on the top of the search results when people use their browser to find a dentist in their area. Local search engine optimization (SEO) will ensure that people near you will see you listed as a dentist, and hopefully a trusted one, in your area.
First, you will want to make sure you get on all of the top listing sites. Everyone knows about Yelp, but there are also a number of sites specific to dentistry, such as 1-800 Dentist, and to your area, where you will want to appear. Once you find these sites, you will want to complete and maintain a profile on each of the pages.
Local Business Listing Tips
- Fill out your profile completely. This means including additional business types, business descriptions, operating hours and web page links, and pictures.
- Get professional. If they allow you to have the option of uploading 10 photos, make sure you have 10 high quality photos of your office. This will make your business look professional and give customers a glance into what their experience will be like.
- Check your information regularly to make sure that there are no inconsistencies with your address, telephone number, or other contact information. If someone finds you in a search, you want to make sure they are directed to the right place.
- Build a solid base of customer reviews. Don’t make reviews up, it’s embarrassing if you get caught and if you are running a good business there are plenty of people who will be happy to write a review for you.
A number of companies offer services to provide SEO tools to customers at reasonable prices. These companies have created software that use application programming interfaces (API) or scraping tools to drive more traffic to your site. If you are unfamiliar with these tools you will want to make sure to choose a company with robust customer support.
Hosting your site on a server in your area is another way to enhance your local SEO. Search engines will take your server’s location into consideration when you receive SEO services points.
Maintaining SEO for your dental practice is an always evolving and changing art form. It is important to stay up to date and with research and also to check in to make sure that your company stays atop the search results. Following these local SEO tips will put you in position to find new customers and to maintain a community with those that already frequent your business.