Online reviews are critical for growing your business. Reviews posted in local business directories increase your ranking in search results, make it easier for consumers to find you, and increase conversion rates. If you are looking to generate more customers, obtaining positive online reviews is a good place to start.
The challenge many businesses face is how to get customers to give them a review. Only 28 percent of people have written reviews, while 84 percent of Americans use reviews to help them make a buying decision. In order to make it easier for your customers to write a review we recommend having your webmaster create a page on your website, for example, joesdentistry.com/yelpreviews/, that is redirected to the review page. You can do this for each review site you want customers to go to. This way when you send out an invitation for customers to write a review they can access the page easily.
Remember, to ask your Facebook fans to give you a review. They can review your practice directly on your Facebook page using a star rating and comment section. This is one of the fastest and easiest ways to capture online reviews.
4 Tips for Building Online Reviews
• Search for your business and identify every place where a review can or does show up. Popular reviews sites include Google+, Yelp, Angie’s List, and YP.com, along with industry specific sites. If your company is not listed, you can add it to the directly to the local business directory. This will also improve your SEO. If possible, set up an alert so you are notified every time a review is posted.
• Ask for reviews. Ask your current customers to write a review using an email blast, posting on social media, or including it in customer correspondence. Set up automatic processes such as including a review request in email alerts for appointment reminders.
• Respond to every review. It is critical that you respond to your reviews, good or bad. If people have something negative to say about you it increases the need to address it. That becomes your opportunity to turn the situation around and show future customers that you take customer complaints seriously. Companies that are professional and clearly demonstrate a desire to correct the problem will when credibility points with consumers reading online reviews.
• Promote good reviews. When a customer gives you a positive review – talk about it! Share the review through your other social media profiles add it to your webpage and highlight their experience. When prospective patients read positive online reviews, they will be more likely to perceive you as a trusted resource and quality dental health provider.
Make it easier for prospective patients to find you online by listing your dental practice in local business directories then encouraging existing patients to write a review. This will improve your SEO and ability to attract new patients. Reviews show up in a local search result, making it easy for people to quickly read them and decide to make an appointment.