Do you get a lot of traffic from mobile search? If so, mobilegeddon should be on the top of your mind. According to Google, over half of the searches done are through a mobile device. In an effort to improve the overall user experience, they have just released a new mobile algorithm that is designed to place mobile-friendly websites at the top of mobile search results, effectively dropping the ranking of websites that aren’t.
We know that statistically, you need to be in the top four search results (ideally the top two) in order to capture traffic from a search query. If your website has been ranking well, a drop could lead to a massive decrease in revenue, or, in this case, patients. When Google released Panda, businesses lost millions of dollars due to a drop in web traffic. Since there is no mathematical formula to determine where you will rank, it is best to simply have a mobile-friendly or responsive design website. If you are unsure of whether or not yours is, try this testing tool or give us a call.
Mobilegeddon is your opportunity.
Let’s face it, most dentists are so busy helping patients and running their practice that they have very little time for marketing. This means that many of your competitors won’t be aware of mobilegeddon or that it may impact them. Given that you are reading this post – you have an opportunity to make a strategic decision to capitalize on mobilegeddon to grow your dental practice. If you have a responsive website and your competition doesn’t, where you rank in a local search result will be significantly higher than they will. This can lead to an increase in your web traffic and more calls from prospective patients. This opportunity won’t happen again, so it is time to take advantage of it.
What will the true impact be?
In order to estimate how Google’s new mobile algorithm will influence web traffic, we can look at what happened when they released Panda. Around 11 percent of all web searches were impacted by the algorithm change and businesses everywhere scrambled to make changes to their website in order to get their traffic back up. Considering that over half of all searches are now mobile searches, it is likely that an even greater percentage of searches will be impacted by this release. An example would be, if you have a mobile-friendly website and are ranking number four for the search term “Sacramento cosmetic dentist”, and the top three search results have desktop-only sites, you are likely to be listed as the top search result. Since the majority of users click on the first organic listing, you will probably see more traffic to your website and an increase in new patient appointments. It’s that simple: improved mobile search results equal more patients.
What should I do now?
If your website is not mobile-friendly or responsive, it needs to be. Call us right away so that we can redesign your website before you experience a decrease in website traffic.