If your site isn’t mobile friendly, it’s time to call your web development team since your ability to capitalize on a local search may depend on it. In the U.S., 75 percent of cell phone users own a smartphone and in December, mobile usage surpassed desktop traffic for the first time. This number is likely to continue as more people succumb to the smartphone movement or purchase a tablet to go online. Let’s face it – a mobile search is convenient and allows people to find what they want, exactly when they want it. That’s where the power of mobile marketing and local search comes in. By positioning yourself correctly, users can locate your dental practice the moment they need to make an appointment. The key is that your website need to be mobile friendly, for if it’s not, you may not come up quickly in a local search thanks to ongoing algorithm changes.

Prepare for a New Mobile Algorithm That Will Impact SEO

Google has already been making changes that impact mobile marketing. For example, they have a mobile friendly label that they place on websites coming up in a mobile search. They have also been issuing warnings to webmasters if their website isn’t mobile friendly. If your dental practice is still using an old desktop website, take this as a warning. Google is likely to be releasing a new mobile algorithm that will make it difficult for non-mobile friendly site to rank well in a mobile local search. Rather than waiting for an algorithm change to bump you down a few spots, we recommend that you take action first by working with a web development team to make changes.

Test Your Mobile Site as Part of Your Web Development

To ensure that your website is mobile friendly, we recommend using Google’s new testing tool. It’s free to set up a Google Webmaster Tools account so sign up, and you will be able to test your site whenever you make any changes.

What Your Web Development Team Should Focus On

When planning your mobile marketing and web development strategy, you should start with the facts. Review the analytical data from your website to find out where the traffic is coming from. If you are generating a large amount of traffic from mobile devices, there should be a sense of urgency around making the switch. Google is not known for giving warning as to when an algorithm will be released so take their warning’s to webmasters as your queue to get started. Simultaneously, if your competition has the mobile friendly label on their website, you need it on yours in order to stay competitive, while on the other hand, if none of your competition has it, this could become your competitive advantage. The only reason you wouldn’t need to focus on making your site mobile friendly is if you get a very small percentage of mobile traffic. Still, it is important to know what mobile users do on your site. If they are calling and booking appointments, creating a mobile friendly site will make it that much easier to do so.