LinkedIn is the ideal social media platform for reaching working professionals. It is hard to find a professional that is not on LinkedIn. It has become a virtual business card, networking site, and recruitment tool for people all over the world. As a dentist, it is your opportunity to identify prospective patients that care about their dental health and appearance. You can also use LinkedIn marketing to present yourself as an authority in dentistry by posting articles you have written and awards you have received.
How Can LinkedIn Marketing Grow Your Practice?
• Create a LinkedIn Company Page – This page will provide information on your practice, when it was founded, where you are located, and who works there. It can be an SEO tool and will often come up in organic search results. Your staff members can also show that they work for you, exposing your practice to their connections.
• Make Connections – When you sign up for LinkedIn, you can import your existing email contacts to help you find connections. They give you a prompt so follow the instructions and start connecting. They will also show you people that you may know based on your current connections, groups, and employment history.
• Join Groups – LinkedIn has groups for industry professionals, community organizations, and like-minded individuals. You can find a group for virtually anything, and many of them are designed geographically. Start by joining groups in your local area. Look-up your town, the Chamber of Commerce, local business association etc. Once you join the group you will be able to post stories, comments, and questions for the other members to see. Post relevant information that positions you as an expert or informed community member. Ask other members to connect with you for additional social media networking opportunities.
• Endorsements – LinkedIn has a feature where people can endorse you and provide an online recommendation. This is an excellent tool that increases your credibility on social media. When someone goes to your profile and sees recommendations it gives them confidence that you are the right dentist to treat their family. You can send a personal message to your LinkedIn connections asking for an endorsement.
• LinkedIn Ads – You can now place a LinkedIn ad using geographic filters. This means LinkedIn marketing can be part of your social media and pay per click strategy. Structure these ads to appeal to working professionals with things like teeth whitening specials and lunch break appointments.
• LinkedIn Premium – When you upgrade your account, you have access to more members and additional ways to communicate with them. This is a fantastic tool for people that are using LinkedIn on a daily basis and have exceeded the capabilities of a free membership.
• BIO – When you create your profile, it is important to fill out your BIO completely. Make sure that you include information like where you went to school and any dental practices you used to work at. This can help former patients find you.
LinkedIn can be an extremely powerful tool for your dental practice. Remember to engage with other users, have meaningful conversations in groups, and supply information on why your dental practice is the solution for their dental needs.