Are you using mobile marketing to bring in more patients? Most dentists realize that it is important to show up in a local search since this is often how prospective patients find a new provider. As the mobile market continues to develop, this is becoming more of an essential small business marketing tool than an optional one. After all, the majority of U.S. adults have a smartphone or tablet and use it to research and make buying decisions on a regular basis. In fact, a recent study found that 80 percent of local searches on a phone or tablet result in conversions. These are incredible statistics, highlighting the importance of being in the right place at the right time.
Are you ready?
The question then becomes, are you ready to be found on a smartphone? The first step is to ensure that your website is mobile friendly or responsive. Google is placing mobile friendly labels on websites that are found during a local search from a mobile device. It is likely that this will soon have an impact on ranking as well. Once a user finds your website, they need to access information quickly so that they can make an immediate decision. If your web design allows for this you will naturally increase your conversions.
According to a report by Neustar, here is the consumer behavior you should be aware of:
• 13 percent of mobile users are searching to get business directions. It is, therefore, important that your local business listing is up to date and that your address is accurate everywhere on the web.
• 27 percent of mobile users are looking for a business’s location so even if they don’t need directions, they need to know where to find you in general. This is a perfect example of local search. If someone is looking for a dentist, they likely need one that is close to their work, school, etc. Your online listing is how they can find you.
• 41 percent of tablet owners are looking at reviews and making comparisons between businesses or providers. As a local dentist, you can use this to your advantage by obtaining patient reviews that can be added to your website and local listings.
Small Business Marketing and Local Search
We recommend that you plan for a mobile marketing campaign that is focused on local search since this is where you can see increased conversions. As a local dentist, we can make it possible for someone to find you the moment their tooth starts to hurt or they think to have their teeth whitened. Being in the right place at the right time is what will increase your conversions, turning online users into new patients. We can help you to create a comprehensive marketing strategy to ensure that you are ready to obtain more new patient calls from a mobile local search.