As a dental office, online marketing can help you to grow your practice by attracting new patients exactly when they are looking for your services.
This is where the combination of local search and paid search can be incredibly effective. As prospective patients have a dental need and are looking for immediate assistance, our job is to ensure that you show up at the top of search results.
Recent studies show just how important it is to ensure that your organic marketing and paid search activities don’t simply exist, but produce results.
Competition Uses Internet Marketing with Increasing Budgets
According to the 2014 SMB study, a full 93 percent of medical practices find that internet marketing is either effective or very effective at attracting customers to their business. As a result, 39 percent of medical practices plan on increasing their online marketing spend, with another 58 percent considering it.
As a dental practice, these statistics should encourage you to further explore online marketing and do so quickly. Given that such a large portion of survey respondents plan on investing in the online space, doing so quickly and effectively becomes increasingly important. At Dental SEO Sites, we provide comprehensive organic marketing strategies that tie in with paid search campaigns in order to deliver the best results.
Simultaneously, the majority of medical practices (61 percent) feel positive about Google+ Local. This makes sense considering how effective local search can be for generating inquiries from new, local patients. When combined with paid search and organic marketing, this can be an effective strategy for growing your dental practice. The key is to market correctly and effectively. With the majority of medical practices increasing their spend on online marketing, it is critical that your efforts produce the desired results.
Comparing Your Offline to Online Marketing
While we understand that it can be tempting to continue to spend marketing dollars on mass media channels like television and radio, consider the effectiveness of these channels. They can be incredibly expensive, and it is difficult to measure results. Online advertising, on the other hand, can more easily be measured by reviewing your click-through ratios and inquiries received off of your website or paid search ads.
Given that 93 percent of medical practices find online advertising to be very or extremely effective, the benefit is clear. At Dental SEO Sites, we guarantee high-quality service and results so call today for more information and to launch or improve your paid search and organic marketing campaigns.