The most effective and efficient form of online marketing for a dentistry is through an organic web presence provided by local SEO. Local SEO exposes dental practices to patients searching in their local area 24 hours a day. Find out more about how local SEO works and what it means to have an organic web presence.
Information About Local Search
Local search can be made up of both paid and organic search elements. Get more local search information and dominate your local online marketing today.
Google has reported that mobile searches containing the phrases “near me” or “nearby” have doubled over the past twelve months. This represents a significant increase in the number of people conducting a local search, determined to connect with a business close by.
We recommend that you do so on a regular basis and that you use multiple search terms when you do. For example, if you own a family dentist office in Houston, type in “Houston family dentist”, “family dentist Houston”, “your office name”, “your office name Houston”, etc. Run your local search in multiple ways to find every place that your business shows up on the web. Next, check your listing information to ensure that it is consistent and accurate.
In order to estimate how Google’s new mobile algorithm will influence web traffic, we can look at what happened when they released Panda. Around 11 percent of all web searches were impacted by the algorithm change and businesses everywhere scrambled to make changes to their website in order to get their traffic back up.
In online marketing, it is easy to set a promotion and forget it. These coupons need to be monitored so that you don’t end up with a frustrated consumer trying to use a coupon that isn't working. It is best to have someone on your team that is tasked with managing all of your coupon codes to ensure that everything on the web is working.