Google has reported that mobile searches containing the phrases “near me” or “nearby” have doubled over the past twelve months. This represents a significant increase in the number of people conducting a local search, determined to connect with a business close by.
Information About Mobile Marketing
Mobile marketing is no longer an emerging trend, but an aspect of dental marketing that must be embraced in order to capture market share. The majority of U.S. adults own smartphones and use them to go online, perform research, and find information. This spans all age groups, making mobile marketing something that cannot be ignored.
Consumers behave differently when using their smartphone or tablet then they do when on the computer. They are more likely to make an immediate decision, because mobile users are typically looking for information for a specific need they have at that moment. As a local dentist, this provides you with an excellent opportunity to get in front of prospective patients when they are ready to schedule a dentist appointment. Our mobile marketing blog discuss the latest trends, consumer research data, and how you can use mobile marketing to your advantage. If you haven’t started marketing your dentist practice to mobile users, this is the year and now is the time. Read More
Dental practices that do not embrace mobile marketing are positioning themselves to become marginalized. With shifts in population, families are regularly looking for a new dentist. Someone is going to get that business. The question is whether or not it will be your dentist office. There are steps you can take to make sure that your information comes up before the competition. Mobile marketing requires you to provide information quickly and make it easily accessible. One aspect of this is having a mobile friendly or responsive design website so that when a mobile users visits your dentist website they will be able to read the information that you have listed there. Additionally, being listed in local business directories is extremely important. This will place your dental practice onto Google maps, the most popular app of all time. Read our mobile marketing blogs to get more information and position your practice for growth.
The Genius Suite takes your dental practice to a completely different level by integrating everything you need to not only market your practice, but to keep your online presence up-to-date in the midst of the ever changing Internet environment.
In order to estimate how Google’s new mobile algorithm will influence web traffic, we can look at what happened when they released Panda. Around 11 percent of all web searches were impacted by the algorithm change and businesses everywhere scrambled to make changes to their website in order to get their traffic back up.
At DentalSEOSites, all of our web design is responsive already so we know that our clients are prepared. Since much of the competition won't be, this creates a unique opportunity for our clients to outrank the competition, perform better in a mobile search, and generate more revenue. If you want us to audit or improve your website, give us a call.
In online marketing, it is easy to set a promotion and forget it. These coupons need to be monitored so that you don’t end up with a frustrated consumer trying to use a coupon that isn't working. It is best to have someone on your team that is tasked with managing all of your coupon codes to ensure that everything on the web is working.