Even big brands struggle with optimizing their locations for local search. In fact, the more locations they have the more difficult it can be. With so much information on the web, it is easy for the wrong information to be published. Big brands need to check their local business listings on a regular basis to make sure that each one has the accurate name, address, phone number, and other pertinent information. This is important because otherwise the user cannot find your information when they need it.
Don’t Just Update Some Listing
This same problem can exist with single location businesses as well. For example, if your dentist office used to be located across the street, there could be some information online with the wrong address listed. Even if your Google listing has been updated, information on Yelp could be wrong. This can be confusing for users and potentially send your patients in the wrong direction. Start by verifying your local business listings on Google by using Google My Business for multiple locations or checking your local listing manually. Update your listing to reflect any new information. If you are worried about your listings being incorrect elsewhere, you can use Yext (Dental SEO Sites will manage Yext for you). This is a service that can re-route listings. Local business listings are extremely effective for improving your organic marketing but only if they display accurate data.
Local Landing Pages Help
Big brands also struggle with their website and optimizing it for local search. The more locations you have, the more difficult this becomes because every location should have its own landing page. This way when someone does a local search or clicks on local business listings, they are directed to a webpage that provides information on that specific location. This is important for improving the overall user experience because if someone is searching for a “pediatric dentist in Chicago” they will want to see information that is specifically related to that location, rather than having to find and search through your location directory. Even if you only have one location, you can optimize your website for local search by including your name, address, phone number, and hours of operation on your website.
Your website also needs to be responsive or mobile friendly and have a fast load time so that users can find the information they are looking for quickly. When someone is conducting a local search for a dentist, they need to be able to see that you are located near them and have the option to click-to-call in order to schedule an appointment. You can accomplish this by updating your local business listings and asking your web development team to make your site mobile friendly.
If you are struggling with SEO or optimizing your site for local search, work with a professional. We help single location businesses and big brands to improve their marketing strategy and their online presence. Call Dental SEO Sites today to discuss how we can help you to grow your practice.