In the busy, fast-paced world we live in, feeling connected to people is becoming more and more valued. The good part is that social media has made the act of developing these connections more and more simple (even if it is just a virtual connection). When it comes to finding new customers, this is one of the things that is consistent across all types of businesses: people want to feel like they know you. Whether you’re an architect, a personal trainer or a dentist, people want to feel important to you. They want to feel like you’re more than just someone they do business with, but also as if you’re more of a personal friend. They want to feel like they matter.

Social Media Marketing Made Simple

In the dental field, social media marketing is much more than just having a website, a blog and a Facebook page. It’s about creating connections with people and nurturing them into real-life interactions. With the right efforts, you can turn those website views into new patients walking through your doors. Running a successful social media campaign doesn’t have to be stressful. Here are the basics you need to know in order to get going on the right path.

1. Attract

The real purpose of having good content online is to attract attention. If your site is boring and doesn’t contain much information, or doesn’t have information where people can easily find it, you’re missing out on an easy way to get new business.

Make a real, lasting impression and post information and topics that you think will really resonate with people you’re connecting with online. If you get a lot of questions about how to avoid staining your teeth, talk about ways to avoid it or products you’ve tested and think have the most benefits. If you give them what they’re looking for before they have to ask, even better. Stay on-top of the times and make sure your content is constantly updated and fresh. Remember, the more clicks or views you have, the more people are discovering you and the more chance that they’ll eventually walk through the doors of your practice.

2. Connect

Once you get your content at a good place, you’ll need to be engaging and really connect with those who visit your page. One great way to do this is by interacting with them. Have a place for people to ask questions or comment on your content. If you comment back to them, you’ll make them feel like they really matter.

Connecting with people is how you develop a solid, trusting relationship. And people want to know they can trust their dentist!

3. Convert

Once you develop relationships by engaging with visitors online you then want to be able to convert those connections into real, moneymaking relationships. After all, you’re not growing your number of patients by simply having an assortment of new followers on your blog.

How to Make the Most of Your Leads

Just because you have Facebook fans and people who follow your blog and Pinterest account doesn’t necessarily mean that your social media marketing is working. Since converting people from site “clicks” to real “patients” is the goal of all of your marketing, both online and off, conversion is the most important part of any marketing campaign.

Here are a few strategies to best help you monetize your leads:

• The first step to help you know if you’re going about capturing new business online in the right way is to understand where interest is coming from and why.

• Next,make it as easy as possible for visitors to express interest in you. Have a place for patients to input basic contact information and contact them to setup an appointment or meet-and-greet. By collecting information, you are putting together a valuable database of potential patients (that can easily be used for an email marketing campaign) and also you’ll be able to see where your marketing is most effective without even doing any analysis of clicks or page visits.

• Utilize information you collect to encourage new leads to setup a consultation or visit your office for their next checkup and cleaning. Offer special incentives and hours to accommodate busy patients. Figure out ways to express your genuine interest in developing a relationship that’s more than just online.

Successful social media marketing is within reach for anyone who runs a small business and, while it may take a bit of learning and time, it’s definitely worth the energy. Try utilizing inexpensive tools such as Google’s analytics campaign tracking to get a clean snapshot of your lead generation. The more you understand about your online audience, the better you’ll be able to tailor content to their liking. Don’t ever forget – good, captivating content is the first important step to getting the attention you’re craving.