Yelp is known as the “best way to find local businesses”. They excel as a review site and provide consumers with a quick and easy way to find service providers, restaurants, dentists, doctors, retailers, and more. Yelp marketing is important because of their local business directories. With consumers turning to review sites, being listed in their local business directories gives you the opportunity to attract new patients. If you aren’t listed, consumers conducting a local search are more likely to go to your competition.
Yelp’s Recent Mobile Update
Yelp recently updated their mobile app for Apple devices. The updates make it easier than ever to find businesses that meet specific search criteria. Previously they only had seven search filters. Now they have twenty two. These new search filters include categories like: Good for Kids, Good for Groups, Free Wi-Fi, Accepts Credit Cards and more. While many of the new categories apply to restaurants, by making the Yelp app more user friendly they will attract additional users. As they do mobile marketing on Yelp will become more important for all business types.
Mobile marketing is an effective way to generate more business because studies have shown that mobile users are 73% likely to take action based on their searches. For dentists this provides an excellent opportunity to attract new patients.
Optimize Your Yelp Listing
With the release of the app update now is a fantastic time to review your Yelp profile and make sure you are listed in their local business directories.
• Upload New Photos – Showcase the personality of your staff and how comfortable your office is.
• Hours of Operation – Capture more business by offering limited weekend hours for patients that are too busy to visit during the week.
• Location – This is essential for the distance filter.
• Contact Information – You can list your phone number and website.
• Category – Select your business category to make sure you come up correctly in a Yelp local search.
Ask your current patients to visit your profile and offer a review. Reviews add credibility to your practice and give you additional exposure. Take advantage of the new search filters and use Yelp marketing to attract new patients today.